Pricing and Selling Strategies to Get Your Home Sold

Selling and pricing your home strategically can make a huge difference in attracting buyers and maximizing your profit! If you overprice your home, you will turn buyers away. If you underprice your home, you are leaving money on the table. Putting effort into making your home “show ready” is also imperative to getting the highest price. Finding the sweet spot for the right listing price and using the best selling strategies is key for a successful home sale. Here are some key strategies:

Pricing Strategies

1. Price it Right from the Start – Overpricing your home can turn buyers away, while underpricing may leave money on the table. Work with your realtor to research comparable sales and current market trends. Be realistic about your home’s condition and value.
2. Use a Competitive Market Analysis (CMA) – Work with your real estate agent to compare your home to similar homes recently sold in your area. Your agent will provide a detailed report with the comparisons. She will review with you how your home compares and give you a range for the market value.
3. Consider Psychological Pricing – Pricing at $399,900 instead of $400,000 can make your home appear more attractive in searches. Even though it’s not really less money, psychological pricing makes your list price look more appealing to potential buyers. 
4. Factor in Market Conditions – In a seller’s market, you may be able to price slightly higher because of housing demand. In a buyer’s market, pricing competitively can help attract offers quickly. Demand for homes can vary from one area to another, so work with your realtor to understand the market conditions for your town/neighborhood.
5. Monitor and Adjust if Necessary – If your home isn’t getting offers within the first few weeks, consider making small adjustments. Is the price too high? Are there repairs or paint colors that are turning buyers away? Talk with your realtor about what you can do to make adjustments and draw more buyer interest in your home.

Selling Strategies

1. Boost Curb Appeal – First impressions matter. A well-maintained exterior, fresh paint, and landscaping can attract buyers. When a buyer pulls up to your home, it should look inviting and appealing. Buyers should be charmed from the moment they see your property.
2. Stage for Success – Declutter, depersonalize, and arrange furniture to highlight space and functionality. A messy, cluttered, and dirty home is a big turn off to buyers. Take the time to clean out and clean up your home. Work with your realtor on how to prepare each area of your home.
3. Professional Photography & Video Tours – High-quality images and virtual tours can help attract online buyers. Most buyers decide if they want to tour a home based on the photos they see online. Make sure your listing agent uses professional services for photos and videos.
4. Market Aggressively – Use MLS, social media, online advertising, and traditional methods to reach a wide audience. Choose a realtor who uses both traditional and digital methods of marketing your home. Most buyers are looking online and your realtor needs to know how to reach them.
5. Be Flexible with Showings – The more times potential buyers can view your home, the higher the chances of your home selling quickly. Do your best to accept showing requests at all times. If you have a limited schedule, work with your realtor to hold multiple open houses for buyers to view your home.
6. Highlight Unique Selling Points – Whether it’s a renovated kitchen, a large backyard, or a great school district, make sure to emphasize these standout features. Your realtor will highlight these features in the listing description and all advertising. 
7. Offer Incentives if Needed – If the market is slow, consider offering closing cost assistance or a home warranty to attract buyers. If the market is hot in your area, you may want to consider a pre-list home inspection report. This allows buyers to bid their highest and best offers because they know the condition of your home.
8. Work with a Skilled Realtor – A knowledgeable agent can help with pricing, negotiations, and marketing strategies to ensure a smooth sale. Selling your home is a complex transaction. Working with a great realtor will help you get the most money for your home.

There are a lot of steps in selling your home from preparing to closing. Pricing your home right from the start and using the best selling strategies will make your home sale successful! Would you like help tailoring these strategies to your specific market or home? Please reach out for your free consultation.