A luxury home offers an exceptional living experience, from the quality of the construction to the custom kitchen design to the high-end features. Luxury homes tend to be larger in size and built on generous lots in desirable areas. Property values hit the top tier of home prices for the local area. There is typically a selective amount of luxury homes available and a limited number of buyers looking for a home of this magnitude.
Just like any other home seller, you want to get the best price for your luxury home. You want to make sure your home is presented well to show off all of its special features. You want a “white glove” experience and a full-service listing agent. You want your home (and you as the seller) to receive the attention and care needed to successfully sell a luxury home. So, what does that all take? Let’s look at six secrets to selling your luxury home!
1. Understand Your Buyer. There is a diverse group of buyers looking for a luxury home, but all share the common desire to find something extraordinary. It could be buyers looking for more room for entertaining, whether for family or for business. It could be buyers looking to upgrade from their current home. It could even be an investor looking to put their money into a high-end rental property. Whatever the case, these buyers will pay attention to detail, to the construction and design, as well as to the finishes. They are looking for a certain lifestyle that includes a gorgeous and impressive home.
2. Properly Prepare Your Home. If you’ve lived in your home for a while, chances are there is some wear and tear to show for it. There could be scuffs on walls or woodwork, maybe a few scratches in or fading of the wood floor, or some repairs or maintenance items. You may want to do a pre-list inspection to fix any issues prior to listing, and consider specialized inspections, such as a stucco or pool inspection. It’s up to you how far you want to go with repairs and renovations, but know your price will reflect your home’s condition. Your realtor can advise you on what projects are imperative for selling your home, and how much you should invest into your home compared to what return you could see with the sale. Remember that getting an A+ price means your home is in A+ condition.
3. Use Professionally Staging. The right furnishing and decor will help to showcase your home, highlight architectural features, and invoke an emotional response in the buyer. Staging will help your home sell faster, and provide stunning photos and videos to draw potential buyers in for a showing. If you are living in your home, this doesn’t mean you have to move all of your furniture out. A stager can use some of what you already have, swap out pieces, organize spaces, and streamline style. If your home is vacant, a stager can set up the main areas to help potential buyers imagine living there. A professionally staged home is beautiful, impressive, and appeals to the senses, enhancing the home’s perceived value.
4. Showcase Special Amenities. Your luxury home may have special features that appealed to you when you bought or built it, and will also appeal to the new buyer. This could include an outdoor kitchen and entertaining area, a movie theater, a private gym, a wine cellar, a sauna, or even a smart-home system. These are all unique features and amenities that can make your home stand out above the competition. Make sure each special amenity in your home is in top condition and staged if appropriate, such as an outdoor patio. Be sure your realtor is educated on special features, such as whole-house sound systems or intercoms. The buyer is not only looking for a beautiful home, but also what lifestyle the home will offer them.
5. Utilize High-End Marketing. A true luxury property will appeal to buyers both inside and outside of the local area. It’s imperative to begin with professional high-definition photography and videography to provide stunning images of the home. This includes daylight, twilight, and aerial images to showcase the property from all angles. From there, the home should be listed beyond the local multiple listing service. Your realtor should utilize a luxury listing service to advertise your property in prominent global media brands and real estate sites, as well as post on social media and YouTube, and create a dedicated property website and URL. High-end marketing will present your property beautifully and provide exposure to the most qualified buyers.
6. Price Correctly. Setting the list price for a luxury home takes art and skill. There is a balance between looking at comparable homes that have sold and considering the unique features of the home for sale. Overpricing your home can turn away potential buyers, but underpricing your home can make buyers wonder what is wrong with it. An experienced realtor can provide a comparative market analysis for your review and guide you on pricing your home correctly to reflect its unique value and features. If your home is truly one of a kind, it may be beneficial to have it appraised. Pricing your home correctly from the start will attract the most buyers and help your home sell faster.
As you prepare your luxury home to sell, look at your home through the buyer’s eyes. You already know that luxury homes are unique and that buyers of luxury homes are highly discriminating. They are looking for a beautiful design, high-end features, and a luxury lifestyle. Consider this as you review the six secrets to selling your luxury home. Know the effort you put into preparing, listing, and marketing your home will bring you the best return.
If you have any questions about selling your luxury home, please reach out for a complimentary consultation. https://lisagrahamrealtor.com/contact/
By Launch Kits